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June 29, 2005

Australian Search Advertising numbers

[29 June 2005] An article in today's Age has market share numbers for Google, Overture and Sensis (they have 60%, 33% and 7% respectively). According to Frost & Sullivan, advertising on search engines is expected to total $130 Million this year. I might be imagining it, but it seems that since Andrew Day, the Sensis CEO, left last year, the heart seems to have gone out of Sensis' online offerings. The latest version of Sensis search seems pretty weak. For example, why does a yellow pages search from the sensis engine give a worse result then one using Yellow Pages directly?

Posted by Marius at June 29, 2005 01:04 PM

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